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Design Principles & Composition

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DESIGN PRINCIPLES

1. DIRECTIONAL MOVEMENT

Elements of arts which control movement of viewer’s eye.

2. REPETITION

Pattern i.e. reparation of elements of arts.

3. HARMONY

Rhythm in repetition to create a feeling of organized movement.

4. UNITY

Sense of oneness using elements of arts.

5. VARIETY

Variation in elements of art to increase visual interest.

6. BALANCE

Distribution (symmetric, asymmetric or radial) of visual weight.

7. PROPORTION

Sense of relation between the parts of an art e.g. sizes, amount and number of the from.

8. DOMINANCE

Focal point to attract viewer’s attention, abstraction, realism, combination.

9. CONTRAST

Intensify the effect using opposing elements of arts, which are in proximity to each other.

 

COMPOSITIONS

Elements of art + principles of design.

1. PLATO’S RULE

Variety + unity.

2. RULE OF THIRD

Top right, top left, bottom left and bottom right.

3. GOLDEN RECTANGLE / SPIRAL

61.77% + 38.22%

4. GOLDEN TRIANGLES

Top right, top left, bottom left and bottom right.

 

STUDY

Theme, color scheme, magazine / book cover / hoarding / banner / poster (idea, brand, punchline, minimum text, fonts size, font type, color scheme, big visual, blank space, call for action, composition, QR code), symbol / icon / logo (symbol, text, symbol-n-text, unique, simple, remarkable, suitable, everlasting, right color, usable in black-n-white), stamps, visiting cards, letterhead, brochure, scenes (theme, visual elements, characteristics, point of view, background).

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